Leveraging their extensive background at multi-national corporations, co-authors Shad Morris and James Oldroyd created an International Business course that is current, concise, and easy to implement. As instructors themselves, the authors focused on engaging pedagogy that prepares students for the global marketplace and created interactive resources to deepen the learning experience. This second edition of International Business includes extensive updates including coverage on important topics like COVID-19, Brexit and the US-China trade war. Additionally, the WileyPLUS course provides just-in-time resources like chapter introductory videos, whiteboard animations, cases/case application problems, adaptive practice, and more to help students apply their learning and think critically.
More comprehensive than competing books, International Business includes: Strengthened, expanded global cases, examples, and 'industry' and 'country' mini-cases that give students practical insight into the ways companies actually behave ...
This important book is designed to help you understand a wide range of issues from several geographic areas that affect everyone doing business in the new global economy.
The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases.
This sixth volume in the Academy of International Buiness Series presents leading-edge research on contemporary themes in international business.
Porter believes that successful international trade These firms may make horizontal investments , pro- comes from the interaction of four country- and ducing the same goods abroad as they do at home , firm - specific elements : or they ...
The book takes a multidisciplinary, multi-perspective approach, placing International Business in its political, social and ethical context as well as its economic one.
The globalization of business is irreversible. If your company has ever contemplated becoming a multinational firm, this is the guide for you.
This book provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets.
... Contemporary and Data Driven Approaches (1st ed.). Routledge. Hagerty, J. (2015). Harley-Davidson's Hurdle: Attracting Young Motorcycle Riders. Wall Street Journal. [online]. Available at www.wsj.com/articles/canharley-davidson ...
A recent study examined five Australian university GRI based reports (in a sector of 43 organisations) from 2013 for ... Several studies have pointed to the limited engagement of universities with measuring the materiality of their ...