CIM Coursebook Marketing Communications 07/08

CIM Coursebook Marketing Communications 07/08
ISBN-10
1136419640
ISBN-13
9781136419645
Category
Business & Economics
Pages
336
Language
English
Published
2013-05-13
Publisher
Routledge
Authors
Chris Fill, Graham Hughes

Description

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Communication strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

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