Psychological Foundations of Marketing: The Keys to Consumer Behavior

Psychological Foundations of Marketing: The Keys to Consumer Behavior
ISBN-10
1138219150
ISBN-13
9781138219151
Series
Psychological Foundations of Marketing
Category
Marketing
Pages
466
Language
English
Published
2018
Author
Allan J. Kimmel

Description

Revised edition of the author's Psychological foundations of marketing, 2013.

Other editions

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