For courses in Introduction to Hospitality and Hospitality Management. Capturing the flavor and breadth of the industry, Introduction to Hospitality Management, FourthEdition, explores all aspects of the field including: travel and tourism; lodging; foodservice; meetings, conventions and expositions; and leisure and recreation. Devoting six chapters to management, the text focuses on hospitality and management and uses first-person accounts, corporate profiles and industry morsels to foster a student’s appreciation for the field. Throughout, author John R. Walker invites students to share this industry’s unique enthusiasm and passion. The text is organized into five sections: the hospitality industry and tourism; lodging; restaurants, managed services, and beverages; recreation, theme parks, clubs, and gaming entertainment; and assemblies and event management. Each section includes insight from industry professionals, contains up-to-date information on career opportunities, and includes many examples illuminating current industry trends and realities. Extensively revised and updated, this edition contains new photos, new page layouts, and new coverage on topics ranging from sustainability to globalization.
Introduction to Hospitality Management: Pearson New International Edition
Extensively revised and updated, this edition contains new photos, new page layouts, and new coverage on topics ranging from sustainability to globalization.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
With a new focus on sustainability, this edition features case studies, practitioners and corporations that engage and involve readers as they explore the trends in this ever-growing field.
"This new eighth edition of Introduction to Hospitality focuses on hospitality operations and has been written in response to professors and students who wanted a broader view of the world's largest industry.
Consisting of five sections and over fifty entries, this book covers nine of the most important models in tourism study.
For advanced undergraduate and postgraduate courses in Hospitality Management With the latest developments in global hospitality operations and contemporary management principles, this book provides an international perspective on the ...
There are other fuller examples provided on the website but this brief PEST for McDonald's is illustrative. ... Example: French riots haven't hit bookings so far This is 107 Exploring the international environment.
Stringam, B. and Partlow, C. (2016), A Profile of the Hospitality Industry, Business Expert Press, New York, NY. Sturman, M., Corgel, J., ... Walker, J.R. (2016), Introduction to Hospitality Management, Pearson, Upper Saddle River, NJ.
For Introduction to Hospitality courses Empower tomorrow's hospitality leaders with a visually appealing, easy, and engaging introduction to the exciting opportunities in the many varied segments of the industry Exploring the Hospitality ...