Focus Group Research

ISBN-10: 1315428350
ISBN-13: 9781315428352
Category: Psychology
Pages: 165
Language: English
Published: 2016-06-16
Publisher: Routledge
Authors: Martha Ann Carey, Jo-Ellen Asbury

Description

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

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Other editions

Focus Group Research
- 2016-06-16
- 118 pages
- Paperback
- Routledge

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