Focus Group Research

Focus Group Research
ISBN-10
1315428369
ISBN-13
9781315428369
Category
Psychology
Pages
118
Language
English
Published
2016-06-16
Publisher
Routledge
Authors
Martha Ann Carey, Jo-Ellen Asbury

Description

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

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