Principles of Retailing
- ISBN-10
- 1350304905
- ISBN-13
- 9781350304901
- Series
- Principles of Retailing
- Category
- Business & Economics
- Pages
- 356
- Language
- English
- Published
- 2014-05-22
- Publisher
- Bloomsbury Publishing
- Authors
- Rosemary Varley, Mohammed Rafiq
Description
Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates and postgraduates studying retailing as part of a Retailing, Marketing or Business degree.
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