Concise Encyclopedia of Advertising

ISBN-10: 1317787307
ISBN-13: 9781317787303
Category: Business & Economics
Pages: 228
Language: English
Published: 2014-01-02
Publisher: Routledge
Authors: Kenneth E. Clow, Robert E Stevens, David L Loudon

Description

At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.

Get the book

Similar books

Concise Encyclopedia of Professional Services Marketing
By Kenneth E. Clow, Robert E Stevens
Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business.
Concise Encyclopedia of Church and Religious Organization Marketing
By Henry Cole, Robert E Stevens, David L Loudon
Robert E Stevens, David L Loudon, Henry Cole, Bruce Wrenn. (who comprise 40 percent of the church's ... David L. Kurtz, Contemporary Marketing (South-Western Thomson Learning), 2002, p. 41. EXCHANGE The concept of exchange helps us to ...
The Advertising Age Encyclopedia of Advertising
By John McDonough, Karen Egolf
The campaigns were handled by Frankel & Company, McDonald«s promotion agency. Many of McDonald«s competitors questioned the deal, as it excluded them from lucrative partnership opportunities with Disney. Some McDonald«s franchisees also ...
The Concise Encyclopedia of Communication
By Wolfgang Donsbach
have also used CAT to advance various models of communication and aging stereotypes. Ryan et al. ... Interpersonal communication in older adulthood: Interdisciplinary theory and research. Thousand oaks, CA: Sage, pp.
Concise Encyclopedia of Professional Services Marketing
By Kenneth E. Clow, Robert E Stevens
Kenneth E. Clow, Robert E Stevens. First published 2009 by Routledge 270 Madison Ave, New York, NY 10016 Simultaneously published in the UK by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Routledge is an imprint of the ...
Concise Encyclopedia of Investing
By Darren W. Oglesby
Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise Encyclopedia of Investing is for you.
Concise Encyclopedia of Real Estate Business Terms
By William E., William R.
BEST BUSINESS BOOKS® Robert E. Stevens , PhD David L. Loudon , PhD Editors in Chief Doing Business in Mexico : A Practical ... Second Edition by Robert E. Stevens , Bruce Wrenn , Philip K. Sherwood , and Morris E. Ruddick Marketing ...
The Advertising Age Encyclopedia of Advertising
By John McDonough
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.
Marketing Management: A Customer-Oriented Approach
By Kenneth E. Clow, Donald Baack
The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and ...
A Concise Encyclopedia
By Jonathan Law
Lively, accessible, and up-to-date, the Concise Encyclopedia is an invaluable quick-reference work. Its compact size and clear concise style make it easy to find information quickly and painlessly on virtually...