Discovering Public Relations: An Introduction to Creative and Strategic Practices
- ISBN-10
- 1544355378
- ISBN-13
- 9781544355375
- Series
- Discovering Public Relations
- Category
- Business & Economics
- Pages
- 408
- Language
- English
- Published
- 2020-08-18
- Publisher
- SAGE Publications, Incorporated
- Author
- Karen Freberg
Description
The only textbook built entirely around the guidelines in the 2018 "Commission for Public Relations Education" report, Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can't create success, Freberg shows students how to use choose and implement evidence-based practices to guide their strategic campaigns. This first edition of Discovering Public Relations transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.
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Other editions
-
- 2024-01-09
- 486 pages
- Paperback
- SAGE Publications
-
- 2023-11-18
- 743 pages
- Ebook
- SAGE Publications
-
- 2020-07-08
- 400 pages
- Paperback
- SAGE Publications
-
- 2020-07-08
- 400 pages
- Ebook
- SAGE Publications
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