Discovering Public Relations: An Introduction to Creative and Strategic Practices
- ISBN-10
- 1544355394
- ISBN-13
- 9781544355399
- Series
- Discovering Public Relations
- Category
- Language Arts & Disciplines
- Pages
- 400
- Language
- English
- Published
- 2020-07-08
- Publisher
- SAGE Publications
- Author
- Karen Freberg
Description
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides. Learn more.
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Other editions
-
- 2024-01-09
- 486 pages
- Paperback
- SAGE Publications
-
- 2023-11-18
- 743 pages
- Ebook
- SAGE Publications
-
- 2020-07-08
- 400 pages
- Paperback
- SAGE Publications
-
- 2020-08-18
- 408 pages
- Paperback
- SAGE Publications, Incorporated
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