Customer Lifetime Value: The Path to Profitability
- ISBN-10
- 1601981562
- ISBN-13
- 9781601981561
- Category
- Business & Economics
- Pages
- 99
- Language
- English
- Published
- 2008
- Publisher
- Now Publishers Inc
- Author
- V. Kumar
Description
Customer Lifetime Value - The Path to Profitability provides methods to measure CLV, strategies for developing customer-centric strategies, explains the implementation of CLV strategies in a B2B and B2C setting, and examines the challenges faced by an organization in implementing a CLV-based framework.
Get the book
Other editions
-
- 2013-04-03
- 156 pages
- Ebook
- Routledge
-
- 2013-04-03
- 157 pages
- Ebook
- Routledge
-
- 2006
- 154 pages
- Paperback
- Routledge
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