Publicity!: Secrets of Getting it for People, Products & Business
- ISBN-10
- 1882661214
- ISBN-13
- 9781882661213
- Category
- Advertising
- Pages
- 192
- Language
- English
- Published
- 1993
- Publisher
- Marketing Management
- Author
- Dennis Stricker
Description
This book will appeal to businesses, authors, performers, speakers, agents, managers, non-profit groups, & those involved with P.R., marketing, advertising, or the media: a huge potential audience. Written by the marketing V.P. for one of the top 100 video retailers, it also includes comments, tips, & interviews from other media pros & experts. It features a key point summary for each chapter, checklists for doing all important publicity activities, an "Information, Help, & Sources" section (bibliography), plus illustrations, examples, & it has a motivational quality to it. Here's what some of the pros said about this book. Earl Paige, marketing editor, with Billboard Magazine (who also wrote the foreword) said, "All the tools for handling & exploiting publicity are in this valuable trade book by Dennis Stricker." Mark Donovan, business/financial consultant said, "Dennis takes the mystery out of getting publicity. His publicity book is a complete, easy-to-understand, self-help guide. It's a mandatory addition to the desk of every business owner." Frank Moldstad, trade magazine editor & associate publisher said, "Good practical advice. The word practical doesn't sound very exciting, but too often such suggestions are not realistic. This is, & is creative to boot."
Get the book
Similar books
-
The Complete Guide to Book Publicity: Second Edition
By Jodee BlancoProminent book publicist Jodee Blanco tells authors and publishers how to conceptualise, develop and implement a winning multi-dimensional book campaign from start to finish. Exercises and a complete resource list are included.
-
The Ultimate Guide to Music Publicity
By Ariel HyattThe Ultimate Guide to Music Publicity, Proven Strategies For Getting Featured In Blogs, Playlists, & Traditional Media breaks down everything you need to know to master an effective and well rounded communication strategy for your music.
-
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
By Jay Conrad Levinson, Rick Frishman, Jill LublinGuerrilla Publicity - a well-known child of the Guerrilla Marketing Series--is an easy to use book that is perfect for every level of knowledge.
-
Status Update: Celebrity, Publicity, and Branding in the Social Media Age
By Alice E. MarwickYet, technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention.
-
The Fixers: Eddie Mannix, Howard Strickling and the MGM Publicity Machine
By E.J. Fleming286. 27. Warren G. Harris, Clark Gable: A Biography, p. 250. 28. Warren G. Harris, Gable and Lombard, p. ¡50. 29. Je›rey Meyers, Bogart: A Life in Hollywood, p. 79. 30. Stephen Humphrey Bogart, Bogart: In Search of My Father, p. 22¡.
-
Privacy and Publicity: Modern Architecture As Mass Media
By Beatriz ColominaPrivacy and Publicity boldly questions certain ideological assumptions underlying the received view of modern architecture and reconsiders the methodology of architectural criticism itself.
-
The Right of Publicity: Privacy Reimagined for a Public World
By Jennifer E. RothmanGreenwich Lithographing, 31, 33–34 Lohan, Lindsey, 2 Lombardo, Guy, and Lombardo v. Doyle, Dane, Bernbach, 89 look-alikes, 184 Louis, Joe, 74 Louisiana, right of publicity and right of privacy in, 26, 192n31 Louisville Slugger baseball ...
-
The Savvy Author's Guide to Book Publicity: A Comprehensive Resource - - from Building the Buzz to Pitching the Press
By Lissa WarrenA leading publicist for the publishing industry shares her best advice to writers on how to maximize exposure for the work, showing writer's how to become skillful at marketing and self-promotion, while also learning how to network in the ...
-
Publicity Professor
Publicity , or public relations , can also require a budget and professional guidance . For 16 years , businesses and organizations have paid me to help them benefit from the value of publicity , or public relations .
-
The Impact of Publicity on Corporate Offenders
By John Braithwaite, Professorial Fellow in the Research School of Social Sciences John Braithwaite, Brent FisseBrent Fisse, John Braithwaite, Professorial Fellow in the Research School of Social Sciences John Braithwaite. 162. See generally Milton Silverman , The Drugging of the Americas ( Berkeley and Los Angeles : University of California ...