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The thrilling behind-the-scenes account of how the NFL's most sensational scandal culminated in sports history's greatest comeback, featuring dozens of exclusive interviews with Patriots players -- including Tom Brady himself....
首先介绍了休闲体育产业基础知识和当前我国休闲体育产业的发展现状,在此基础上重点对休闲体育产业的经营和管理进行研究。其次本书对休闲体育产品与体育消费、休闲体育活动管理与产业资源以及体育休闲健身、休闲赛事表演、体育用品及服务、体育旅游等不同产业的开发与管理进行了较为详细的介绍与分析,然后根据不同产业当前的发展态势提出了相关的建议,从而为人们的休闲健身、娱乐提供良好指导,促使我国休闲体育产业的健康可持续发展。
No other sporting event rivals the glamour, impact, fervent following, and universal appeal of the World Cup: it is simply the most popular event on the planet. The Soccer World...
As featured in The New York Times, USA Today, and Sports Illustrated, this Diamond title is one sports fans will definitely want to check out for the facts behind their...
This book is an essential instrument for all those who are involved in communication of and by means of sports.'Professor Dr Patrick De Pelsmacker, University of Antwerp Key features include:...
Contemporary Sport Management is an invaluable text for anyone interested in a career in sport management, exercise, fitness management, or athletic training. Incorporating the perspectives of 26 contributors, it gives...
BEHIND THE SCENES AT THE WORLD'S GREATEST ONE-DAY SPORTING EVENT One of the Super Bowl's founding fathers reveals 36 years of game-day history Here is the untold saga of the...
本书作者基于产业融合理论,运用文献分析法、逻辑分析法,梳理了中国“互联网+体育”的发展情况;在界定“互联网+体育”的概念基础上,对目前已经出现的“互联网+体育”的发展模式进行归类并分析“互联网+”技术和体育产业融合发展的途径,在此基础上,分析“互联网+体育”发展中存在的问题和未来发展趋势、对策。
This edition develops an awareness of legal liability among leisure service providers, allowing them to take the lead in managing risk within their organisations. The book is intended to be...