Strategic Brand Management: Building, Measuring, and Managing Brand Equity
- ISBN-10
- 8131756890
- ISBN-13
- 9788131756898
- Series
- Strategic Brand Management
- Category
- Brand name products
- Pages
- 722
- Language
- English
- Published
- 2011
- Publisher
- Pearson Education India
- Authors
- Kevin Lane Keller, M. G. Parameswaran, Isaac Jacob
Description
Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.
Get the book
Other editions
-
- 2019-07-04
- 622 pages
- Paperback
- Pearson Higher Ed
-
- 2017
- 272 pages
- Paperback
- Oxford University Press, USA
Similar books
-
Strategic Brand Management: Building, Measuring and Managing Brand Equity
By Kevin Lane KellerThis volume provides a comprehensive, up-to-date treatment of the subject of brands, brand equity and strategic brand management.
-
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
By Kevin Lane KellerStrategic Brand Management: Building, Measuring, and Managing Brand Equity
-
Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity
By Jean-Noël Kapferer--Design magazine. In this thought-provoking work, Jean-Noel Kapferer, an international authority on brand management and marketing, provides the most comprehensive model for strategic brand management to date.
-
Strategic Brand Management and Development: Creating and Marketing Successful Brands
By Sotiris T. LalaounisBringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their ...
-
Strategic Brand Management
By Kevin Lane Keller, Mats Georgson, Tony AperiaThe book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies.
-
The New Strategic Brand Management: Advanced Insights and Strategic Thinking
By Jean-Noël KapfererThe book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands.
-
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
By Kevin Lane KellerWritten by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical ...
-
Strategic Brand Management, 3rd Edition
By Alexander ChernevClear, succinct, and practical, it is the definitive text on building strong brands.
-
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
By Jean-Noël KapfererThe new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking.