The book provides a proven and effective system that is not only accountable and responsible but also fosters the creativity so essential to an industry called \"events\".There are two trends in the modern event industry .The first is the drive for professionalism in response to internal and external forces which shows in compressed form the historical process that is occurring in events.The other trend is convergence that is the convergence of corporate and public events.This book not only decribes the best practices in corporate event project management;it also allows you to prepare for the coming changes in the corporate event industry.It introduces the basic event project management process.It also explores the importances of the venue, or event site.The simple language of this book will be very helpful for the students.
A fully updated guide to the state-of-the-art guidelines, strategies, and new technologies in modern event planning A must-have resource for every event planner, manager, caterer, and student, this in-depth guide covers all aspects of the ...
This fourth edition of her popular book includes updated ideas about creating business plans, balancing home and work, building a client base, and a more in-depth discussion on the role of social media in your event planning business.
Open the book and find: Planning, budgeting and strategy Guests and target audience Promoting and marketing events Location, venue and travel logistics Food, drink, entertainment and themes Security, health and safety, permissions, ...
389 (Figure 11.6): Marketing for Leisure and Tourismby Michael Morgan, Pearson Education Limited. ... 437–40: Confex Group;pp.444 (Figure 13.1): Sponsormap.com; pp.448 (Figure 13.2): Adapted from Crompton, J.(1994),Benefits and risks ...
It’s still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of Event Planning includes: Changes in security planning since 9/11 Innovations in technology and how ...
This revised guide instructs and inspires by learning from the masters in an emerging field. Discover how to achieve success through professional relationships and how to avoid the pitfalls that...
Osborne Communications , a sizable media conglomerate in New York , promotes the show . Osborne owns radio station WWVA , the country and western music station in Wheeling that is the official host and promoter of the show .
... Business, and Sporting Events. Upper Saddle River, New Jersey: Pearson Education, Inc. 19 process of creative thinking, it will propose guidelines to. 18 SPECIAL EVENT PRODUCTION:THE PROCESS.
This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners.
Event Management is packed full of ¿true to life¿ examples of events across the nation—illustrating all the skills needed to become a successful event manager. From this...