Delves deep into modern marketing concepts and strategies behind successful retail brand building!
Redefining Management Practices and Marketing in Modern Age
An Empirical Analysis of Factors Influencing Customer Responsiveness to Mobile Advertising SHALINI NATH TRIPATHI * MONIKA MITTAL ** Mobile marketing is at a relatively nascent stage in India . This provides an opportunity to tap mobile ...
In Remarkable Retail, industry thought leader Steve Dennis argues that in a world of nearly infinite choice, where the lines between digital and physical are increasingly blurred, even being very good is no longer good enough.
The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case ...
Fortunately, this is creating a cacophony of opportunity for retail leaders to establish heuristic methods that will create an axiomatic bridge between legacy retailing of the past to the highly innovative, enthralling, and multisensory ...
The objectives of this book are: To share what are the excitements and challenges facing in the retailing industry.
This book takes a look at shopping from the perspective of demography and considers the demographic group to be a crucial concept for understanding the modern shopper.
This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform ...
Modern Retailing: Theory and Practice
Working paper, Office of Advocacy, U.S. Small Business Coleman, J. (1990). Foundations of Social Theory. Cambridge, Massachusetts: Harvard University Press. Cronin-Gilmore, J. (2012). Exploring Marketing Strategies in Small Business.