" Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and ...
'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.
The Media Handbook provides a practical introduction to the complete media planning and buying process.
Breakthrough Advertising
George Washington America's First Hero John Tyler Establishing the Precedent Ulysses S. Grant In Over His Head Millard Fillmore " Called by a Bereavement " Dwight D. Eisenhower The Heroic Image Andrew Johnson " Elect of an Assassin ...
These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
American Advertising: A Reference Guide
Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America.
The illustrated text includes five appendices that focus on companies, celebrities, athletes and celebrity endorsements.
Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design. The second edition of Advertising by Design has been developed and greatly expanded.