Marketing and Smart Technologies: Proceedings of ICMarkTech 2019
- ISBN-10
- 9811515646
- ISBN-13
- 9789811515644
- Series
- Marketing and Smart Technologies
- Category
- Technology & Engineering
- Pages
- 458
- Language
- English
- Published
- 2019-11-28
- Publisher
- Springer Nature
- Authors
- Álvaro Rocha, José Luís Reis, Marc K. Peter
Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Get the book
Other editions
-
- 2022-03-29
- 709 pages
- Ebook
- Springer Nature
-
- 2021
- 783 pages
- Ebook
- Springer Nature
-
- 686 pages
- Paperback
- Springer Nature
-
- 2019-11-29
- 458 pages
- Paperback
- Springer
Similar books
-
Animal Sciences: The Biology, Care, and Production of Domestic Animals, Fourth Edition
By John R. Campbell, M. Douglas Kenealy, Karen L. CampbellTimberlake claimed in 1980 that a fundamental problem with Singer's work is the lack of an adequate definition of suffering ...
-
Resilient Agriculture: Cultivating Food Systems for a Changing Climate
By Laura Lengnick3. D. Layne. 2013. Tree Fruit: Protecting Your Investment. American/Western Fruit Grower, September/October. 4. R. Snyder and J. Melu-Abreu. 2005. Frost ...
-
Biodesign: The Process of Innovating Medical Technologies
By Stefanos Zenios, Josh Makower, Paul YockAt that time, these were in the low $10s of millions. ... be a good partner going forward, even though it takes longer to get the deal done," offered Chess.
-
Advanced Signal Processing: A Concise Guide
By Amir-Homayoon Najmi, Todd Moon[ 59 ] S. Kotz , T. J. Kozubowski , and K. Podgorski , The Laplace ... valued signal processing : The proper way to deal with impropriety , ” IEEE Trans .
-
Resources for Technical Communication
By Pearson Education, Pearson Education Staff, David P Pearson EducationSome documents are annotated; some are left without annotations to provide more flexibility for instructors. This booklet can be packaged at no additional cost with any Longman title in technical communication.
-
Chemistry: An Introduction to General, Organic, and Biological Chemistry; Chemistry Study Pack Version 2.0 CD-ROM; The Chemistry of Life CD-ROM;...
By Karen C. TimberlakeChemistry: An Introduction to General, Organic, and Biological Chemistry; Chemistry Study Pack Version 2.0 CD-ROM; The Chemistry of Life CD-ROM;...
-
Poultry Science: Fifth Edition
By Colin G. Scanes, Karen D. ChristensenThe emission rates for ammonia (Casey et al., 2006): • Layers: 116 g NH3 per AU (AU or animal unit or 500 kg). • Broilers: 135 g NH3 per AU (AU or animal unit or 500 kg). Emission rates in different reports vary from less than either 10 ...
-
Solid State Materials Chemistry
By Patrick M. Woodward, Pavel Karen, John S. O. Evans[45] B.F. Hoskins, R. Robson, “Design and construction of a new class of scaffolding-like materials comprising infinite polymeric frameworks of 3D-linked molecular rods. A reappraisal of the zinc cyanide and cadmium cyanide structures ...
-
Abbreviations Dictionary
By Dean A. Stahl, Karen Landen... Tallest Mountain Mount Robson—12,972 feet or 3,954 meters—in the Canadian Rockies Canada's Westernmost City Dawson, Yukon Canada's Westernmost Point in Yukon Territory just east of Alaska's Demarcation Point Canary Islands' Largest ...
-
Agriculture: A Very Short Introduction
By Paul Brassley, Richard SoffeACCOUNTING Christopher Nobes ADVERTISING Winston Fletcher AFRICAN AMERICAN RELIGION Eddie S. Glaude Jr AFRICAN HISTORY ... Hugh Bowden ALGEBRA Peter M. Higgins AMERICAN HISTORY Paul S. Boyer AMERICAN IMMIGRATION David A. Gerber AMERICAN ...