Marketing and Smart Technologies

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  Marketing and Smart Technologies: Proceedings of ICMarkTech 2020

  By Álvaro Rocha, José Luís Reis, Marc K. Peter

  Sales for Life, 2017. Social Selling 2017 Trends Report. https://my.salesforlife.com/social-sel ling-2017-trends-report/ (retrieved 12 June 2019) 6. Zazzle Media: The State of Content Marketing 2019. https://www.zazzlemedia.co.uk/resour ...

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  Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1

  By Luiz Moutinho, José Luís Reis, Eduardo Parra López

  Noble, C.H., Kumar, M.: Using product design strategically to create deeper consumer connections. Bus. Horiz. 51(5), 441–450 (2008) 5. ... Adams, J.: Good Products, Bad Products: Essential Elements to Achieving Superior Quality.

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  Marketing and Smart Technologies: Proceedings of ICMarkTech 2019

  By Álvaro Rocha, José Luís Reis, Marc K. Peter

  Wnent, S.: Product Placement on Instagram—the Sponsored and Fabricated EWOM: Comparing Product Placement on ... Segarra-Saavedra, J., Hidalgo-Marí, T.: Influencers, moda feminina e Instagram: el poder de la influencia en la era 2.0.

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  Marketing and Smart Technologies: Proceedings of ICMarkTech 2019

  By Álvaro Rocha, José Luís Reis, Marc K. Peter

  This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal ...

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  Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 1

  By José Luís Reis

  ... Marketing, 32(1), 83–94. https://doi.org/10.1108/JSM-02-2017-0059 19. Wright, L. T., Gaber, H., Robin, R., & Cai, H. (2018). Back to the future: Using marketing basics to provide customer value. Academy of Marketing Science, 2018(May) ...