Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 1
- ISBN-10
- 9819903335
- ISBN-13
- 9789819903337
- Series
- Marketing and Smart Technologies
- Pages
- 686
- Language
- English
- Publisher
- Springer Nature
- Author
- José Luís Reis
Description
... Marketing, 32(1), 83–94. https://doi.org/10.1108/JSM-02-2017-0059 19. Wright, L. T., Gaber, H., Robin, R., & Cai, H. (2018). Back to the future: Using marketing basics to provide customer value. Academy of Marketing Science, 2018(May) ...
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- 2022-03-29
- 709 pages
- Ebook
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- 2021
- 783 pages
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- 2019-11-28
- 458 pages
- Ebook
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- 2019-11-29
- 458 pages
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