Governing Codes examines the political identity of four contemporary U.S. political figures Democrats Ann Richards and Hillary Rodham Clinton and Republicans Christine Todd Whitman and Elizabeth Dole illustrating how metaphor plays a ...
Metaphors are often used in ordinary speech, film, advertising and other forms of communication. Certainly, they are an integral element of any formal speech or text, chosen by the speaker...
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.
Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their discoveries. Today, scientists tend to balk at the idea...
It is thus through discourse that social identities, relations, and meanings are constructed. ... of social and political knowledge as well as with the discursive reproduction of power abuse in contemporary public discourse.
The Power of the Dialogic Metaphor to Transform Public Relations If community is an archetype of how people in society should interact with others, then dialogue can be understood as a metaphor for how to help organize those relations.
Metaphor and Intercultural Communication examines in detail the dynamics of metaphor in interlingual contact, translation and globalization processes.
First, coming back to the point of strategic use, more attention must be paid to journalistic sources – that is, the actors behind the use of metaphors who are quoted and, thus, given voice in media content. We only identified one study ...
Traffic light in EU discourse The EU data also use an extension of the journey metaphor scenario by way of the traffic light vocabulary to shape Serbia's progression on her road to EU membership. (22) The Italian official (Giulio Terzi, ...
While this is certainly true in many cases of metaphor, the role of the body in metaphor creation can and should be reinterpreted, and, consequently, the body can be seen as just one of the several contexts from which metaphors can emerge ...