Foundations of Marketing

ISBN-10
ISBN-13: 9798214040950
Series: Foundations of Marketing
Category: Business & Economics
Language: English
Published: 2025-02-07
Publisher: Cengage Learning
Authors: O. C. Ferrell, William Pride

Description

Pride/Ferrell's FOUNDATIONS OF MARKETING, 10th Edition, goes beyond theory, providing practical insights and decision-making frameworks to help you think and act like a marketer in the real world. With active learning, engaging examples and real-world cases, you'll gain a deep understanding of essential marketing concepts and strategies, while also exploring evolving areas like digital marketing and social responsibility. Updated using the latest research, the text ensures you stay current with industry trends. Prepare yourself for a successful marketing career with this valuable resource that empowers you to make informed decisions and excel in the dynamic world of marketing. Elevate your performance and achieve your goals.

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Other editions

Foundations of Marketing
- 2021-03-03
- 592 pages
- Ebook
- Cengage Learning
Foundations of Marketing
- 2016-01-11
- 544 pages
- Ebook
- Cengage Learning
Foundations of Marketing
- 2014-01-10
- 576 pages
- Paperback
- Cengage Learning
Foundations of Marketing
- 2010-01-01
- 544 pages
- Paperback
- Cengage Learning

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