Foundations of Marketing

ISBN-10: 128542977X
ISBN-13: 9781285429779
Series: Foundations of Marketing
Category: Business & Economics
Pages: 576
Language: English
Published: 2014-01-10
Publisher: Cengage Learning
Authors: William M. Pride, O. C. Ferrell

Description

Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 6th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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Other editions

Foundations of Marketing
- 2025-02-07
- - pages
- Paperback
- Cengage Learning
Foundations of Marketing
- 2021-03-03
- 592 pages
- Ebook
- Cengage Learning
Foundations of Marketing
- 2016-01-11
- 544 pages
- Ebook
- Cengage Learning
Foundations of Marketing
- 2010-01-01
- 544 pages
- Paperback
- Cengage Learning

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