Consumer Behavior
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Consumer Behavior: Building Marketing Strategy
By Delbert HawkinsConsumer Behavior: Building Marketing Strategy
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Consumer Behavior: Buying, Having, and Being
By Michael R. SolomonIn the 12th Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behaviour.
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Consumer Behavior: Women and Shopping
By Patricia HuddlestonWhy Women Shop provides a fascinating insight into women's shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.
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Consumer Behavior
By Wayne D. Hoyer, Deborah J. MacInnisThe text also focuses on the implications of consumer behavior research for marketers.
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Consumer Behavior: A Strategic Approach
By Henry AssaelTailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the...
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Consumer Behavior: Buying, Having, and Being Plus Mymarketinglab with Pearson Etext -- Access Card Package
By Michael R. SolomonPersonalize Learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.
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Consumer Behavior: Buying, Having, and Being, Student Value Edition Plus Mymarketinglab with Pearson Etext -- Access Card Package
By Michael R. SolomonConsumer Behavior: Buying, Having, and Being, Student Value Edition Plus Mymarketinglab with Pearson Etext -- Access Card Package
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Consumer Behavior
By Wayne D. Hoyer, Deborah J. MacInnis, Rik PietersThis edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities.
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Consumer Behavior: Building Marketing Strategy
By Delbert Hawkins, David MothersbaughThe 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect's robust digital suite, including SmartBook and other assignable interactives to help students learn, apply, and expand ...
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Consumer Behavior
By Michael R. SolomonIn the 13th Edition, up-to-date content reflects major marketing trends and changes that impact this field of study. Since we are all consumers, many of the topics have both professional and personal relevance.
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Consumer Behavior: Theory and Applications
By Barbara J. RedmanAbstract: The various social sciences can be united in the description of consumer behavior as an aspect of human behavior by using the concepts and framework of each discipline to...
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Consumer Behavior: Human Pursuit of Happiness in the World of Goods
Consumer Behavior: Human Pursuit of Happiness in the World of Goods
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Consumer Behavior
Consumer Behavior
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Consumer Behavior
By James F. Engel, Roger D. Blackwell, David T. KollatConsumer Behavior
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Consumer Behavior: Building Marketing Strategy
By Del I. HawkinsConsumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that...
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Consumer Behavior: Implications for Marketing Strategy
By Del I. Hawkins, Roger J. Best, Kenneth A. ConeyConsumer Behavior: Implications for Marketing Strategy
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Consumer Behavior: Building Marketing Strategy
By Del I. Hawkins, Roger J. Best, Kenneth A. ConeyThis book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book.
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Consumer Behavior: Implications for Marketing Strategy
By Delbert I. HawkinsConsumer Behavior: Implications for Marketing Strategy
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Consumer Behavior: Concepts, Applications and Cases
By Raju M.S. & Dominique XardelThis Book Adopts A Basic Approach Building Up From Consumer Behavior Fundamentals In A Logical Sequence To Enable The Reader To Understand And Utilize The Sciences Of Consumer Behavior.
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Consumer Behavior: Buying, Having, and Being
By Michael R. SolomonSolomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Consumers Ru≤ Perception; Learning and Memory;...