Consumer Behavior
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Consumer Behavior: Basic Findings and Management Implications
By Gerald Zaltman, Melanie WallendorfConsumer behavior is discussed through: 1) simple statements of basic findings (propositions) in consumer and nonconsumer settings; 2) explicit discussion of the findings' implications for marketers; 3) emphasis on importance...
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Consumer Behavior
By Wayne D. Hoyer, Deborah J. MacInnis, Rik PietersConsumer Behavior
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Consumer Behavior
By Wayne D. Hoyer, Deborah J. MacInnis, Rik PietersThe new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings ...
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Consumer Behavior: Theory and Practice
By Charles Glenn WaltersConsumer Behavior: Theory and Practice
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Consumer Behavior: Theory and Application
By FarleyConsumer Behavior: Theory and Application
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Consumer Behavior: A Decision-making Approach
By Charles Glenn Walters, Blaise J. BergielConsumer Behavior: A Decision-making Approach
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Consumer Behavior: Fundamentals & Strategies
By Terrell G. WilliamsConsumer Behavior: Fundamentals & Strategies
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Consumer Behavior
By Scott Ward, Thomas S. Robertson, Joan ZielinskiAbstract: A text for college students, market planners, andsocial science researches describes multi-theoreticalaspects of consumer behavior as related to the developmentof marketing strategies. Twenty-three chapters on variousfacets of consumer beliefs...
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Consumer Behavior: Theory and Practice
By Charles Glenn WaltersConsumer Behavior: Theory and Practice