Consumer Behavior

  • Consumer Behavior: Buying, Having, and Being
    Consumer Behavior: Buying, Having, and Being
    By Michael R. Solomon

    The King James Study Bible is the perfect resource for students of the Bible, Sunday School teachers, and pastors.

  • Consumer Behavior: Buying, Having, and Being
    By Michael R. Solomon

    For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.

  • Consumer Behavior
    Consumer Behavior
    By M. Joseph Sirgy, Harold W. Berkman, Jay D. Lindquist

    ... “ Cultural Compatibility in New Product Adoption , ” in Philip R. McDonald ed . , Marketing Involvement in Society and the Economy ( Chicago : American Marketing Association , Fall 1969 ) , pp . 70-75 . 9. Raymond H. Bauer , Scott ...

  • Consumer Behavior
    Consumer Behavior
    By Gilbert D. Harrell

    THE BIANCA Now that I'm a working woman , I appreciate people who understand my schedule Like Ethan Allen s interior designer Sne comes to our house after 5 “ OUR HOME LIFE STARTS AFTER 5 . SO WE FOUND A STORE TO HELP US CREATE THE KIND ...

  • Consumer Behavior: Buying, Having, and Being
    Consumer Behavior: Buying, Having, and Being
    By Michael R. Solomon

    Also Available with MyMarketingLab(tm) MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.

  • Consumer Behavior
    Consumer Behavior
    By Leon G. Schiffman, Joseph Wisenblit

    For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study.

  • Consumer Behavior
    Consumer Behavior
    By James F. Engel, Roger D. Blackwell, Paul W. Miniard

    CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and...

  • Consumer Behavior
    Consumer Behavior
    By Solomon

    Consumer Behavior

  • Consumer Behavior
    Consumer Behavior
    By Leon G. Schiffman, Leslie Lazar Kanuk

    The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior....

  • Consumer Behavior: Concepts and Applications
    Consumer Behavior: Concepts and Applications
    By David L. Loudon, Albert J. Della Bitta

    Textbook

  • Consumer Behavior
    Consumer Behavior
    By John C. Mowen

    The authors' goal in Consumer Behavior, Fifth Edition is three-fold--(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the...

  • Consumer Behavior: Buying, Having, and Being
    Consumer Behavior: Buying, Having, and Being
    By Michael R. Solomon

    This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and hip trends. Chapter topics look at consumers as individuals...

  • Consumer Behavior: Concepts And Applications
    By Loudon

    Consumer Behavior: Concepts And Applications

  • Consumer Behavior: Classical and Contemporary Perspectives
    Consumer Behavior: Classical and Contemporary Perspectives
    By Mikael Ottosson, Anders Parment, Karin M. Ekstrom

    This book provides a basic understanding of the subject of consumer behavior.

  • Consumer Behavior: Building Marketing Strategy
    Consumer Behavior: Building Marketing Strategy
    By Roger J. Best, Delbert I. Hawkins, Kenneth A. Coney

    This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

  • Consumer Behavior: Buying, Having, and Being, Global Edition
    Consumer Behavior: Buying, Having, and Being, Global Edition
    By Michael R. Solomon

    In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students.

  • Consumer Behavior: A Framework
    Consumer Behavior: A Framework
    By John C. Mowen, Michael Minor

    For undergraduate and MBA-level courses in consumer behavior. A slimmed down and thoroughly revised version of Mowen and Minor's Consumer Behavior. Written to provide a concise, yet complete review of...

  • Consumer Behavior: In Fashion
    Consumer Behavior: In Fashion
    By Michael R. Solomon, Nancy J. Rabolt

    Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives...

  • Consumer Behavior: Science and Practice
    Consumer Behavior: Science and Practice
    By Frank R. Kardes, Thomas W. Cline, Maria L. Cronley

    In addition, this innovative new text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online ...

  • Consumer Behavior: An Applied Approach
    Consumer Behavior: An Applied Approach
    By Nessim Hanna, Richard Wozniak, Margaret Hanna

    The authors of Consumer Behavior: An Applied Approach apply this successful principle of interdependency to the field of marketing.