... quickly or how much you need to innovate . Perhaps a quarterly structured analysis of the major competitors and ... marketing processes into the operations of Coca - Cola GB . Context Coca - Cola is the world's leading soft drinks ...
The most effective and useful guide to making a business #1. Pfizer, DuPont, Rubbermaid, 3M, General Electric. These are some of the most successful companies in the world, and the reason can be summed up with one word: innovation.
Learn: why it's impossible to approach innovation from a business school mentality; why investigations of any cost or size will fail if tied too tightly to current marketplace needs; how fostering a competitive internal environment results ...
A methods-rich book for innovating: user-centered design, product strategy and platforming, and business model design -- all with a reality check at the end. Developed for undergraduate as well as graduate innovation courses.
Innovation: the Basis of Cultural Change
Innovation: The Missing Dimension
Innovation: Beyond the Idea: Marking 20 Years of The Warren Centre's Pushing the Engineering Envelope, 3 April 2003
Innovation, based on research, seeks to find the characteristics and processes which distinguish innovative companies and to provide management tools for inspiring, delivering and commercializing innovative new ideas.
The authors, who teach creativity workshops to hospitality industry executives all over the world, interviewed 70 of the most successful hotel executives and restaurateurs in the business. Based on this...
Innovation: Made in France II