Integrated Advertising, Promotion, and Marketing Communications
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Integrated Advertising, Promotion, and Marketing Communications
By Kenneth E. Clow, Donald E. BaackThis text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text.
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Integrated Advertising, Promotion, and Marketing Communications
By Kenneth E. Clow, Donald BaackRésumé : Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
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Integrated Advertising, Promotion, and Marketing Communications
By Kenneth E. Clow, Donald BaackThis volume takes a broader approach than Advertising or Promotions surveys and gives readers anintegratedlearning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising...
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Integrated Advertising, Promotion, and Marketing Communications
By Kenneth E. Clow, Donald E. Baack, Professor Donald BaackThe carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
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Integrated Advertising, Promotion, and Marketing Communications
By Kenneth E. Clow, Donald E. BaackThis text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text.
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Integrated Advertising, Promotion, and Marketing Communications
By Kenneth E. Clow, Donald Baack, John PelozaThrough carefully constructed pedagogy, exciting industry profiles and cases, a strong Canadian focus, and robust companion website Integrated Advertising, Promotion, and Marketing Communications is an invaluable resource for today's ...
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Integrated Advertising, Promotion, and Marketing Communications
By Kenneth E. Clow, Donald BaackThe carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. ...
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Integrated Advertising, Promotion, and Marketing Communications
By Kenneth E. Clow, Donald E. BaackThe carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. ...
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Integrated Advertising, Promotion, and Marketing Communications
By Kenneth E. Clow, Donald BaackThis text has been written for courses in Integrated Marketing Communications, Advertising Principles, and Advertising Strategy, and Advertising and Promotions. Integrated Marketing Communications takes a broader approach than Advertising or...
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Integrated Advertising, Promotion, and Marketing Communications
By Kenneth E. Clow, Donald BaackDirected primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
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Integrated Advertising, Promotion, and Marketing Communications
By Kenneth E. Clow, Donald BaackDirected primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
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Integrated Advertising, Promotion, and Marketing Communications
By Kenneth E. Clow, Donald BaackUsing a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme.
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Integrated Advertising, Promotion, and Marketing Communications
By Kenneth E. Clow, Donald E. BaackIntegrated Advertising, Promotion, and Marketing Communications
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Integrated Advertising, Promotion, and Marketing Communications: (International Edition)
By Kenneth E. Clow, Donald BaackIntegrated Advertising, Promotion, and Marketing Communications: (International Edition)