Integrated Advertising, Promotion, and Marketing Communications
- ISBN-10
- 0138023174
- ISBN-13
- 9780138023171
- Series
- Integrated Advertising, Promotion, and Marketing Communications
- Category
- Advertising
- Pages
- 432
- Language
- English
- Published
- 2012-02-20
- Authors
- Kenneth E. Clow, Donald Baack, John Peloza
Description
Through carefully constructed pedagogy, exciting industry profiles and cases, a strong Canadian focus, and robust companion website Integrated Advertising, Promotion, and Marketing Communications is an invaluable resource for today's marketing students.
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Other editions
-
- 2015-01-12
- 480 pages
- Paperback
- Pearson
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