Integrated Advertising, Promotion, and Marketing Communications
- ISBN-10
- 1292222697
- ISBN-13
- 9781292222691
- Series
- Integrated Advertising, Promotion, and Marketing Communications
- Pages
- 512
- Language
- English
- Published
- 2017-10-26
- Authors
- Kenneth E. Clow, Donald Baack
Description
For advertising courses. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-�life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers. Pearson MyLab Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Get the book
Other editions
-
- 2015-01-12
- 480 pages
- Paperback
- Pearson
Similar books
-
Integrated Advertising, Promotion, and Marketing Communications
By Kenneth E. Clow, Donald BaackDirected primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
-
Integrated Advertising, Promotion, & Marketing Communications
By Kenneth E. ClowIntegrated Advertising, Promotion, & Marketing Communications
-
Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective
By Michael A. Belch, George Edward Belch... time Telephone representatives refer service requests to the field Field representatives refer service requests to telephone reps Separate field and telephone accounts / territories Order Taking Field reps refer orders to telephone ...
-
Integrated Advertising Promotion And Marketing Communications
By ClowIntegrated Advertising Promotion And Marketing Communications
-
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
By Terence ShimpComplete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
-
Integrated Advertising, Promotion, and Marketing Communications, eBook, Global Edition
By Donald E Baack, Kenneth E ClowThe text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers.
-
Integrated Advertising, Promotion, and Marketing Communications
By Kenneth E. Clow, Donald E. BaackIntegrated Advertising, Promotion, and Marketing Communications
-
Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package
By Kenneth E. Clow, Donald BaackFurthermore, the text gives students an integrated learning experience by incorporating a Building an IMC Campaign project, with free IMC Plan Pro software in every copy, so that by the end of the course students will have a portfolio-ready ...
-
Integrated Marketing Communication: Advertising and Promotion in a Digital World
By Jerome M. JuskaUpdated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business ...
-
Integrated Advertising, Promotion & Marketing Communications: Mymarketinglab Student Access Code
By Kenneth E. ClowIntegrated Advertising, Promotion & Marketing Communications: Mymarketinglab Student Access Code