This Fourth Edition offers a lively, applied presentation of analytical and empirical tools for managerial decision making.The new edition increases the emphasis on managerial applications with more problems, case studies, questions, and ...
Thoroughly updated to reflect the post-crisis, global, and digital economy.
Managerial economics is the application of economic principles to topics of concern to managers. This textbook develops a framework for predicting managerial responses to changes in the business environment.
Directed primarily toward undergraduate/MBA students in Economics, this text also provides practical content to current and aspiring industry professionals.
Managerial Economics offers a lively presentation of analytical and empirical tools for managerial decision-making. This edition increases the emphasis on managerial applications with more problems, case studies, and questions.
An introduction to managerial economics for students and professionals Managers face decisions every day, and this book examines the main ones managers must address that can be guided by economic analysis.
This timely edition illustrates how today’s effective managers apply economic theory and techniques to solve real-world everyday decision problems.
The book first lays a sound theoretical foundation of basic concepts, defi-nitions, and methodologies of economics, being an essential prerequisite for students to understand the theory of managerial economics.
Presents the key concepts of micro-economics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance.
Managerial Economics
Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies.
本书详细地论述了对企业经营决策最有用的经济学原理. 内容包括:优化决策的边际分析;基本估计技术;消费者行为理论;需求估计和预测等.
Shows how real-world firms have addressed issues discussed in the book. Emphasizes the global aspects of managerial economics and its application in the international marketplace.
Managerial Economics: Foundations of Business Analysis and Strategy
With its emphasis on real world, manager-oriented applications, this text shows students how managers apply theories and techniques to analyse and solve real-world business problems.
While other texts focus on quantitative analysis, this book enphasizes logic and conceptual modeling -- reinforced by real-life examples -- to highlight the pivotal link between economics and key business concerns such as costs, prices, ...
An attempt to improve on this strategy is a 'trembling hand trigger strategy'(THTS), which allows one mistake by the ... In order to find more stable winning strategies, other researchers have since introduced more realistic elements ...
The economic concepts presented in this edition show you how to use common sense to understand business and solve managerial problems.
This text addresses the core of a subject commonly called managerial economics, which is the application of microeconomics to business decisions.
Managerial Economics