KEY BENEFIT- This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.
In this new edition, special attention is given to the competitive advantage any firm may have with its product or service, as well as to competitive advantage a firm may have within its structure.
Thoroughly updated and revised with current research and examples, the 17th Edition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of ...
This strategic management text focuses on building, extending, organising and sustaining competitive advantage. Five key themes are addressed and reinforced throughout: distinctive competence, quality, globalization, change and ethics.
For undergraduate and graduate strategic management courses. For professors who want their students to understand the practical application of strategic management, David provides a skills-based, practitioner-oriented focus.
The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach.
Strategic Management
ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.
Strategic Management: A Competitive Advantage Approach, Concepts and Cases
Strategic Management: A Competitive Advantage Approach, Concepts and Cases
'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach.
This tenth edition ofStrategic Management Casesoffers a practitioner-oriented perspective; focuses on skill-building in all major areas of strategy formation, implementation, and evaluation; and contains the most up-to-date compilation of cases...
With this edition the market leader looks better than ever before, offering a new 4-color design, improved writing style, and two new chapters on global and e-commerce strategy.
Strategic Management: Concepts and Cases
Practical, skills focus with over 50 experiential exercises in the concepts portion. All cases are written exclusively for the book. This textbook is available in paperback cases or concepts format. The ninth edition includes.
... 2. Operational. Let us see what these problems are and how these problems may be overcome. 1. Motivational Problems: The first problem in strategic ... management which is ... professional managers are treated as outsiders and top positions ...
This book combines text, cases, readings and policy statements to address the need for variety in the way the business policy/strategic management course is taught. This approach allows professors to...
Focusing on strategic management, this text presents contemporary research in the area and emphasizes conceptual tools and skills.
'Strategic Management' aims to be the most current, well written business policy textbook on the market. It meets AACSB guidelines which support a more practitioner orientation rather than a theory/research approach.