Strategic Marketing for Nonprofit Organizations: Cases and Readings
- ISBN-10
- 0138513120
- ISBN-13
- 9780138513122
- Series
- Strategic Marketing for Nonprofit Organizations
- Category
- Business & Economics / Marketing / General
- Pages
- 386
- Language
- English
- Published
- 1987
- Publisher
- Prentice-Hall
- Authors
- O. C. Ferrell, Charles W. Lamb, Philip Kotler
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