Develop the knowledge, tools, and hands-on skills that help today's most successful firms achieve competitive advantage as you learn how solid management strategy equals decisive, effective action.
This edition guides you, step-by-step, through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm, and improving upon results.
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UNDERSTANDING BUSINESS STRATEGY encourages a hands-on approach to learning with applications and features such as: experiential exercises, BizFlix video clips, and brief end of chapter cases.
The various strategy theories and their concepts should be seen as analytical tools to help the business manager better understand his decision environment and consequently make better choices. That is all he should expect from strategy ...
This book cuts through the strategy verbiage to get to the fundamentals of business strategy-its meaning, formulation, and implementation.