Understanding Business Strategy: Concepts and Cases
- ISBN-10
- 032428246X
- ISBN-13
- 9780324282467
- Series
- Understanding Business Strategy
- Category
- Business & Economics
- Pages
- 576
- Language
- English
- Published
- 2005-07-28
- Publisher
- Cengage Learning
- Authors
- R. Duane Ireland, Michael Hitt, Robert Hoskisson
Description
UNDERSTANDING BUSINESS STRATEGY encourages a hands-on approach to learning with applications and features such as: experiential exercises, BizFlix video clips, and brief end of chapter cases. Further, features such as the Strategy Tool Box and Your Career provide practical tools as students embark on their own careers. After reading Understanding Business Strategy, students will not only have an understanding of modern strategic management; they will also grasp the application of these tools in their own careers. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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