Foundations of Marketing

Foundations of Marketing
ISBN-10
0039231070
ISBN-13
9780039231071
Series
Foundations of Marketing
Category
Marketing
Pages
489
Language
English
Published
1997
Authors
Louis E. Boone, David L. Kurtz, M. Dale Beckman

Get the book

Amazon.com
Amazon.com
Search the book
eBay.com
eBay.com
Search the book

Other editions

Similar books

  • Foundations of Marketing
    Foundations of Marketing
    By William M. Pride, O. C. Ferrell

    William M. Pride, O. C. Ferrell ... 6 7 Michael D. Johnson, Andreas Herrmann, and Frank Huber, “Evolution ... 107 Aubry R. Fowler III, Barry J. Babin, and May K. Este, “Burning for Fun or Money: Illicit Consumer Behavior in a ...

  • Foundations of Marketing with Redemption Card
    Foundations of Marketing with Redemption Card
    By David Jobber, John Fahy

    This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

  • Psychological Foundations of Marketing: The Keys to Consumer Behavior
    Psychological Foundations of Marketing: The Keys to Consumer Behavior
    By Allan J Kimmel

    When choice is demotivating: Can one desire too much of a good thing? Journal of Personality and Social Psychology, ... Jones, M.A., Reynolds, K. E., & Arnold, M.J. (2006). Hedonic and utilitarian shopping value: Investigating ...

  • The Foundations of Marketing Practice: A history of book marketing in Germany
    The Foundations of Marketing Practice: A history of book marketing in Germany
    By Ronald A. Fullerton

    This book is therefore about both marketing practice and marketing theory.

  • Pride-Ferrell Foundations of Marketing
    Pride-Ferrell Foundations of Marketing
    By William M. Pride, O. C. Ferrell

    Pride-Ferrell Foundations of Marketing

  • Foundations of Marketing, Loose-leaf Version
    Foundations of Marketing, Loose-leaf Version
    By William M. Pride, O. C. Ferrell

    ... 277 Alden, Dana L., 207 Alsever, Jennifer, 203 Alvarez, Cecilia M. O., 153 Amadeo, Kimberly, 164 Amyx, Douglas, 458 Anderson, Eugene W., 13 Anderson, Kare, 291 Anderson, Tim, 97, 98 Anderson, Wroe, 346 Andres, Jonlee, 313 Angeles, ...

  • Foundations of Marketing
    Foundations of Marketing
    By David Jobber, John Fahy

    This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

  • EBOOK: Foundations of Marketing, 6e
    EBOOK: Foundations of Marketing, 6e
    By David Jobber, John Fahy

    Orendorff, A. 356 Osborne, P. 320 O'Shaughnessy, J. 385 Oster, E. 319 O'Sullivan, D. and Abela, A. 23 Krishnan, T.V. and Soni, H. 283 Krug, S. 335–6, 356 Kucher, E. and Simon, H. 245 Kumar, V. and Pansari, A. 220 Kumar, V. and Reinartz, ...

  • Foundations of Marketing
    Foundations of Marketing
    By Jonathan Groucutt

    This contemporary introductory text explores the key areas of marketing within an international context.

  • Foundations of Marketing

    Foundations of Marketing