Advertising and Promotion: An Integrated Marketing Communications Perspective
- ISBN-10
- 0072536764
- ISBN-13
- 9780072536768
- Series
- Advertising and Promotion
- Category
- Advertising
- Pages
- 779
- Language
- English
- Published
- 2004
- Authors
- Michael A. Belch, George Edward Belch
Get the book
Other editions
-
- 2017
- - pages
- Paperback
- -
-
- 2015
- 842 pages
- Paperback
- -
-
- 2014
- 559 pages
- Paperback
- -
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