Introduction to Mass Communication: Media Literacy and Culture
- ISBN-10
- 0073511919
- ISBN-13
- 9780073511917
- Series
- Introduction to Mass Communication
- Category
- Social Science
- Pages
- 516
- Language
- English
- Published
- 2007
- Publisher
- McGraw-Hill Humanities Social
- Author
- Stanley J. Baran
Description
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the fifth edition features a newly merged chapter on Cable and Television, a new chapter on The Evolving Mass Communication Process, updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, net neutality, municipal WiFI, new advertising industry metrics such as ROI, BitTorrent, video news releases, and much more!
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Other editions
-
- 2003
- 560 pages
- Paperback
- McGraw-Hill Humanities Social
-
- 2024
- - pages
- Paperback
- McGraw-Hill Companies
-
- 2014-01-13
- 480 pages
- Paperback
- McGraw-Hill Education
-
- 2013-01-16
- 464 pages
- Paperback
- McGraw-Hill Education
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