Foundations of Marketing
- ISBN-10
- 0077121902
- ISBN-13
- 9780077121907
- Series
- Foundations of Marketing
- Category
- Marketing
- Pages
- 363
- Language
- English
- Published
- 2009
- Authors
- David Jobber, John Fahy
Description
The bestsellingFoundations of Marketingby David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses. What's new: * Coverage of the latest developments in marketing practice, such asexperiential marketing, neuro marketing, multi-channel marketing and buzz marketing * Brand new end-of-chapter cases includingYouTube, Innocent Drinks, Sony Playstation, Nike and Oasis clothing * NewEthical Debateboxes stimulate student discussions about socially responsible practice * NewTechnology Focusboxes examine the growing impact of digital technologies on marketing.
Get the book
Other editions
Similar books
-
Foundations of Marketing with Redemption Card
By David Jobber, John FahyThis text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
-
Foundations of Marketing
By David Jobber, John FahyThis text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
-
Psychological Foundations of Marketing: The Keys to Consumer Behavior
By Allan J KimmelWhen choice is demotivating: Can one desire too much of a good thing? Journal of Personality and Social Psychology, ... Jones, M.A., Reynolds, K. E., & Arnold, M.J. (2006). Hedonic and utilitarian shopping value: Investigating ...
-
EBOOK: Foundations of Marketing, 6e
By David Jobber, John FahyOrendorff, A. 356 Osborne, P. 320 O'Shaughnessy, J. 385 Oster, E. 319 O'Sullivan, D. and Abela, A. 23 Krishnan, T.V. and Soni, H. 283 Krug, S. 335–6, 356 Kucher, E. and Simon, H. 245 Kumar, V. and Pansari, A. 220 Kumar, V. and Reinartz, ...
-
The Foundations of Marketing Practice: A history of book marketing in Germany
By Ronald A. FullertonThis book is therefore about both marketing practice and marketing theory.
-
Foundations of Marketing
By Jonathan GroucuttThis contemporary introductory text explores the key areas of marketing within an international context.
-
Foundations of Marketing Thought: The Influence of the German Historical School
By Mark Tadajewski, D.G. Brian JonesThis book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th ...
-
Foundations of Marketing, 7e
By David Jobber, John FahyCreate & Custom Publishing It's easy to create your perfect customised reader At McGraw-Hill it's easy to create a bespoke reading resource for our students right from the comfort of your desk. Using our tool Create you can browse and ...
-
Pride-Ferrell Foundations of Marketing
By William M. Pride, O. C. FerrellPride-Ferrell Foundations of Marketing
-
Foundations of Marketing
By William M. Pride, O. C. FerrellFoundations of Marketing