Strategic Marketing Problems: Cases and Comments
- ISBN-10
- 0136328601
- ISBN-13
- 9780136328605
- Series
- Strategic Marketing Problems
- Pages
- 723
- Language
- English
- Published
- 1998
- Publisher
- Prentice Hall
- Authors
- Roger A. Kerin, Robert Allen Peterson
Description
Market Leader. Casebook for advanced marketing course. Excellent mix of cases by industry; students learn by "active" participation. Includes a new video package, a New section on International and a new section on building a marketing plan. Cases reflect a broad overview of marketing and applications.
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