Retail Marketing Management: Text and Cases
- ISBN-10
- 0176034382
- ISBN-13
- 9780176034382
- Series
- Retail Marketing Management
- Category
- Marketing
- Pages
- 619
- Language
- English
- Published
- 1992
- Publisher
- Scarborough, Ont. : Nelson Canada
- Author
- Michael R. Pearce
Description
Joel Posluns was first extensively exposed to direct marketing in 1983 , when as the Manager of Advertising and Merchandising at Xerox Canada , he had been responsible for developing an alternative distribution network for the ...
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Other editions
-
- 2019-01-17
- 200 pages
- Paperback
- SAGE Publications Limited
-
- 2015-07-02
- 369 pages
- Paperback
- Pearson Higher Ed
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