Retail Marketing Management
- ISBN-10
- 0785556605
- ISBN-13
- 9780785556602
- Series
- Retail Marketing Management
- Pages
- 276
- Language
- English
- Published
- 1990-01-01
- Author
- W. Walter
Get the book
Other editions
Similar books
-
Retail Marketing Management: The 5 Es of Retailing
By Dhruv GrewalIn this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and ...
-
Retail Marketing Management
By David GilbertRetail Marketing Management is an invaluable aid to students of Retailing, Retail Marketing and Retail Marketing Management at undergraduate level. HND students of Retail Marketing will also find the text useful.
-
Retail Marketing Management: Concepts, Guidelines, and Practices
By Claudia Buhamra Abreu RomeroApplication This book is recommended for professionals and academics from different areas and can be used for reading in business environments, and as part of the literature of technology courses for undergraduate and postgraduate studies ...
-
Retail Marketing Management
By David Walters, David WhiteIntroducing a concept of retail marketing which differs from the traditional manufacturers' view, this book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. '... in ...
-
Retail Marketing Management
By David GilbertRetail Marketing Management
-
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI
By Jesko Perrey, Dennis SpilleckeThe second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters Did you know that ...
-
Retail Marketing Management: Principles and Practice
By Helen Goworek, Peter McGoldrickThe unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces...
-
Strategic Retail Management: Text and International Cases
By Dirk Morschett, Hanna Schramm-Klein, Joachim ZentesThis book is devoted to the dynamic development of retailing.
-
International Retail Marketing
By Christopher Moore, Margaret Bruce, Grete BirtwistleBlock, M., Pigneur, Y. and Segev, A. (1996) On the Road of Electronic Commerce – A Business Value Framework, Gaining Competitive ... Financial Times, Pearson Education Limited Gilbert, D. (2003) Retail Marketing Management, 2nd edition.
-
Retail Management
By Chetan Bajaj, Rajneesh Tuli, Nidhi Varma SrivastavaRetail Management is a comprehensive textbook tailored to meet the expectations of MBA students for a book that provides a detailed analysis of the Indian retail-marketing scenario.