Instructor's Manual to Accompany Cases in Advertising and Promotion Management: Fourth Edition
- ISBN-10
- 0256166218
- ISBN-13
- 9780256166217
- Category
- Advertising
- Pages
- 530
- Language
- English
- Published
- 1994-01-01
- Authors
- John A. Quelch, Paul Farris
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Other editions
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- 1994-01-01
- 530 pages
- Paperback
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