Cases in Advertising and Promotion Management
- ISBN-10
- 0256037132
- ISBN-13
- 9780256037135
- Series
- Cases in Advertising and Promotion Management
- Category
- Business & Economics / Advertising & Promotion
- Pages
- 759
- Language
- English
- Published
- 1987
- Publisher
- Business Publications
- Authors
- John A. Quelch, Paul W. Farris
Description
The previous edition was 1987. Fifty case studies, written from the perspective of an advertising manager or marketing manager, address all aspects of the development and execution of advertising and promotion programs. Special attention is paid to social and ethical issues. For courses in advertising management, promotion management, and marketing communications. Annotation copyrighted by Book News, Inc., Portland, OR
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