Cases in Advertising and Promotion Management
- ISBN-10
- 0471875074
- ISBN-13
- 9780471875079
- Series
- Cases in Advertising and Promotion Management
- Category
- Advertising
- Pages
- 256
- Language
- English
- Published
- 1983
- Publisher
- John Wiley & Sons
- Authors
- Charles H. Patti, John H. Murphy
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