Retail Marketing: A Branding and Innovation Approach
- ISBN-10
- 0734610580
- ISBN-13
- 9780734610584
- Series
- Retail Marketing
- Category
- Business & Economics
- Language
- English
- Published
- 2008
- Publisher
- Tilde Publishing and Distribution
- Author
- Dale Miller
Description
Specifically written for tertiary students of retailing at either undergraduate or postgraduate level, the main aim of this book is to take students on an exciting and enjoyable journey through the major aspects of retail marketing.
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