Retail Marketing
- ISBN-10
- 1000035921
- ISBN-13
- 9781000035926
- Series
- Retail Marketing
- Category
- Business & Economics
- Pages
- 576
- Language
- English
- Published
- 2019-11-11
- Publisher
- Routledge
- Authors
- Frank Quix, van der Kind Rob
Description
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research. Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
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Other editions
-
- 2008
- - pages
- Paperback
- Tilde Publishing and Distribution
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