Retail Marketing: For Employees, Managers and Entrepreneurs
The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management.
Retail Marketing offers a thorough look into retail management, with coverage of advertizing, location, pricing, policies, administration, the customer and more.
Focuses on the marketing dimension of retailing. This book analyses the concepts and practices in developed retail markets and illustrates their applications in the Indian context.
Retail Marketing: International Perspectives
This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.
Gary Akehurst, Nicholas Alexander. Jones , C. S. , 1970 , Regional Shopping Centres : Their Location , Planning and ... Singapore Shopping Centre ' International Journal of Retailing , Vol . 4 , No. 3 . Tindale , W. , 1980 , ' Restictive ...
... retail marketing and certain aspects of theretail marketing mix such as customer care, retail location, buying and pricing together with an understanding of shopper motives. This book supplements existing texts and, we modestly hope ...
Specifically written for tertiary students of retailing at either undergraduate or postgraduate level, the main aim of this book is to take students on an exciting and enjoyable journey through the major aspects of retail marketing.
Retail Marketing
Retail Marketing
First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day.