0761966900.
Publisher description
A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.
This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups.
This volume provides a critical approach to using focus groups, examining how focus groups have been utilized to research a diverse set of research questions covering a broad spectrum of substantive fields.
`I read this book in a single sitting.
Newcastle : University of Northumbria . Schmidt , W. ( 1997 ) World - wide web survey research : benefits , potential problems and solutions ' , Behaviour Research Methods , Instruments and Computers , 29 , 274-279 . Schutz , A.
Illustrated with case studies and examples throughout, this is a perfect introduction to focus group methods for students and new researchers alike.
Horstman, M., Aldiss, S., Richardson, A., and Gibson, F. (2008). Methodological issues when using draw and write technique with children aged 6 to 12 years. Qualitative Health Research, 15(9), 1277–1288. Hsieh, H.-F., and Shannon, ...
A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.
Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible.