The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Management
- ISBN-10
- 0765612917
- ISBN-13
- 9780765612915
- Category
- Business & Economics
- Pages
- 255
- Language
- English
- Published
- 2004
- Publisher
- M.E. Sharpe
- Author
- Louis E. V. Nevaer
Description
This study examines the Hispanic worldview and how it informs economic decisions, both in the US and across North America. It challenges the view that American culture will soon dominate its NAFTA trading partners and looks carefully at the market for Hispanic goods in the US.
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